It is certainly important to have a good overview, experience, skills and, of course, a professional photo on LinkedIn. All this is the minimum pre-requisite for someone looking for a job and wants his profile to appear high in the search results of recruiters.
All of this, of course, is also a static information, which at times can – and must – be renewed.
But is this the real value of this Social Media platform? A static information?
Of course not! LinkedIn is a dynamic platform with many interactive opportunities, and as with any interaction, LinkedIn’s behavior is a key factor in achieving their goals, no matter what they are.
For example, someone can already work and want to network. Someone else can look for potential customers and want to attract them. Of course, there are always those who are looking for a job. In any case, proper behavior on this platform is the secret to achieving any professional goals.
Keeping this in mind, we will look at specific actions you need to take if you want to take full advantage of this powerful Social Media platform. So, log-off from Facebook, once you’ve already achieved a high degree of dexterity in that Social Media, and start experimenting with something you’re less familiar with. LinkedIn for example! So let’s start!
Something that does not make many users on LinkedIn is to “mess up”. Most are afraid of making a mistake, which will later bet them professionally. However, this fear must be overcome if one wishes to become an expert in using LinkedIn and to make full use of all of its functions. So leave the fears aside and start the posts!
Start by identifying your professional identity:
“What job do I do or want to get?”
“What do we consider an expert?”
“What is my passion?”
This first step is of strategic importance, for two reasons. First, it defines the content you upload, and secondly it restricts the audience you are addressing. Focusing on your posts will have a maximum impact.
As for the type of content, do not restrict yourself. Experiment with videos, pictures, articles and personal views. Good source of excellent content is paper.li and of course LinkedIn itself, in which you can share the content that seems interesting to you, writing of course your own comments about it.
Lastly, I strongly share the use of hashtag and other platform users’ tags, since your post has a higher chance of appearing in people who have the same interests as you.
Did you see anything interesting on LinkedIn? Write it in the comments! Commonly, comment on it. Tell us why you liked it or why you found it helpful. Connect with your experience and personal experiences.
You may think that no one cares about your opinion, but this is the wrong impression, since surely the postman will be happy to read your comment just as you will be happy to read others’ comments on your posts.
We try to respond or at least respond to comments made by other users in our posts. In this way, you show your interest and keep your “audience” engaged.
Do not hesitate to send a personal message to people who are interested in you (recruiter, client, specialist in your domain). It is advisable to avoid lengthy texts and to be aware of the spelling, syntax but also the general appearance of the message (leave spaces between the sentences / paragraphs). Pay particular attention to the enter button, since pressing the message will be sent immediately (unless of course you have made the modification to the settings, which I highly recommend).
Finally, remember that this chat is strictly professional, so cricket is banned strictly!
Join groups that fall into your interests. Start debating and interact with other members. Share your opinion and your knowledge with comments and posts.
Groups are an excellent source of information for specialized issues, but also for creating new contacts. Being an active member of a group, you can more easily increase the number of your contacts, a very important element for your career.
Undoubtedly, all of this may seem somewhat difficult for someone who until recently simply “maintained” his profile. Believe me, however, how you apply them will create significant value for your professional life. So, start experimenting immediately, because the sooner you start, the faster you become a LinkedIn expert!
(*) Igor Bobryk is HR Professional & Content Writer.